23
More:, May

Tourism in Africa: booming domestic markets

Canoe trip on the Pink Lake

Tourist info

With the rise of the middle classes, tourism in Africa is no longer only the prerogative of foreigners. Moroccans go on holiday to Morocco, the Dakaris escape on weekends to go to small hotels or camps on the Petite Côte, while the South Africans of the big cities emigrate each December, in the middle of southern summer, on the Cape and Durban beaches, or in the lodges and animal reserves of Mpumalanga and Kwazulu-Natal.


Morocco has become the most touristic country in Africa, with South Africa, since the collapse of Tunisia and Egypt, affected by attacks and the ups and downs of their 2011 revolutions. With a peculiarity: in the kingdom of Chérifien, no less than 30% of the nights counted in the hotels of the country are bought by Moroccans, according to statistics of the Tourist Office.

Increasingly, national residents - and not just Moroccan emigrants back to Europe - are taking advantage of the diversity of their offer. Their preferences are not the same as those of foreigners. Rather than Marrakech, Essaouira or Agadir, they frequent mainly Meknes and Fez, two cities of the interior with a rich architectural heritage, as well as the seaside town of Tetouan, which overlooks the Mediterranean.

A third of the revenue generated by the local market in Senegal

The island "No Stress" in DionewarThe island "No Stress" in Dionewar

In Senegal, international tourism has been declining for many years, a decrease aggravated by the introduction in 2013 of a visa to 50 euros. The latter was suppressed in 2015, and arrivals climbed from 20% in the same year, reaching 1,6 million visitors according to the Ministry of Tourism. The domestic market is now clearly targeted by the country's operators, as it represents one of the pillars of tourism, contributing to 36% of the 2015 revenue generated by the sector, according to ministry figures.

"We need to develop a new form of tourism promotion because we have a middle class that represents a significant segment of demand," notes Bocar Ly, the director of the Society for the Development and Promotion of Coasts and Areas of Interest tourism of Senegal (Sapco). In 2016, the company launched the first Local Tourism Week in Saly, the seaside resort of La Petite Côte, in the presence of singer Youssou Ndour, a former Minister of Tourism between 2012 and 2013.

Senegal, rethinking its strategy, solicits its artists to promote it: the Daara J group has realized in 2016, with the Senegalese Tourist Promotion Agency, a licked and intelligent clip that shows the best sides of the country. The only problem is that the price of overnight stays is out of reach for Senegalese stock exchanges. It is exorbitant in Dakar with an average invoice of 42 000 CFA francs (64 euros), and a request that brings 31% on the two star hotels and 42% three stars, against only 6% for the five stars. The capital remains the most frequented by foreign tourists as local (41%) before the Petite Côte (35%), the region of Saint-Louis (7%) and the Casamance (4%).

Three-quarters of tourists in South Africa

In South Africa, the main destination on the continent with Morocco, the two countries with approximately 10 million visitors per year, the bulk of foreign tourists come from Great Britain, Germany, the United States and China . But three-quarters of tourists come from the domestic market, according to the Ministry of Tourism. The segment, dominated by white households that are still the most affluent, is targeted by the authorities, who want to democratize it.

Only problem: 48% of South Africans do not have the means to travel, says the Ministry of Tourism. In addition, a dominant culture among black South Africans is that apart from visits to friends or relatives, there is "no reason to travel".

However, the government wants to persuade the less fortunate households to spend even one weekend a year in a tourist site in order to support job creation. A national strategy for the development of the internal market over the period 2012-2020 has been drawn up, aiming to create 225 000 jobs and to increase 54% in 2009 to 60% in 2020 the share of tourist revenues generated by the internal market.

Another corollary phenomenon of the rise of the African middle classes is the increasing interest of Africans for their own continent, which, for example, makes Morocco a popular destination for South Africans, who are no longer satisfied with the beaches of Mozambique and Mauritius.

*** ESCAPE AND DISCOVERY: ROUTE TOWARDS NEW HORIZONS IN SENEGAL

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Why I Love Senegal

Experience the Saloum delta forest of the ocean (WEO)

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Why I Love Senegal

Experience the delta of Saloum the forest of the ocean

PARTICIPANT MOTIVATION

- Search for natural, cultural and historical authenticity
- Meet people
- Relaxation and rest in a natural setting
- To discover, to know and to acquire a positive experience
- Contributing to the preservation of the natural and cultural heritage

HIGHLIGHTS OF TRAVEL

- Biosphere Reserve (1981)
- Wetlands of International Importance (1984 Ramsar Site)
- The Delta of Saloum and its vestiges of more than two millennia of human occupation are inscribed on the list of World Heritage of Unesco (2011)
- Allowed in the Club of the Most Beautiful Bays of the World (2005)
- The Community Nature Reserve
- Variety and diversity of ecosystems and areas of observation: savannah and aquatic environment
- The fabulous mangrove ecosystem
- Forests of baobabs
- Easy access to observation areas
- Abundant and easy to see aquatic and terrestrial fauna
- One of the biggest ornithological sites in Africa
- The Biosphere Reserve is home to the Saloum Delta National Park
- Ecological trail in Bamboung
- Calm, insulation and natural beauty of the site
- Possibility of seaside activity (bathing supervised)
- Free ride in canoe kayak in the bolongs
- It benefits greatly from the sun and sea air
- Hiking without difficulty
- Location of accommodation in the middle of nature (Keur Bamboung) on ​​the banks of the bolong allowing easy access to the observation areas
- Meetings and exchanges with local populations
- Indigenous populations in hospitals
- Discover local products: restoration, crafts
- Discover traditional socio-economic activities such as fishing, gathering etc.
- Discover traditional local architecture
- Historic, Religious and Sacred Sites
- Discovery of archaeological sites (clumps of shells)
- dynamic and informative guides

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Why I Like Senegal

Dakar, cosmopolitan and historic city

Dakar, capital of Senegal and former capital of French West Africa, is built on a magnificent site, the Cape Verde peninsula, backed by the Atlantic Ocean and bounded by two headlands: the North, the Almadies with east beaches Ngor, Yoff and Cambérène. Its location at the western end of Africa has encouraged the first settlers, and trade with the New World, and gives it a unique position at the intersection of African and European cultures. A beauty legacy infrastructure of the colonial era - the harbor, the railway station, town hall, the Kermel market, the Chamber of Commerce, the Ministry of Foreign Affairs, the Presidential Palace, the National Assembly, the museum Théodore Monod African art in Dakar, the Cathedral of African Remembrance, the famous Sandaga market in neo-Sudanese architecture - were added newer buildings and attraction sites such as the great mosque, the Gate of the Third Millennium and craft village Soumbédioune. the Magdalen Islands, the two hills Udders, the mysterious island of Teunguène are among other attractions to discover Dakar.


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Why I Like Senegal

Casamance, a green Africa

A green Africa postcards with orchards, deep forests and vast beaches, Casamance region is a very special Senegal. Dense forests, beaches lined with coconut trees Cape Skirring in Abene, its islands, mangrove and mangrove forests, its mysterious villages and rice fields are as many prestigious hotel chains have settled. The people of Casamance have managed to preserve their originality and traditions.


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Why I Like Senegal

La Petite Cote, a beach area

With its villages built on piles of shells and beaches, the Small Coast is the tourist region of the country. It covers almost 70 km southeast of Dakar, between Rufisque and Joal Fadiouth. A still calm sea, protected by the Cape Verde peninsula that attenuates the effects of sea breezes, a succession of beaches interspersed with picturesque fishing villages but also baobab forests, an ever-present sun, this is the table that offer visitors the vision Mbodiène villages, Joal-Fadiouth, Joal Finio Pointe Sarene Yenne, Toubab Diallaw, Ndayane, Popenguine, Somone, etc.


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Why I Like Senegal

The Senegal-Oriental, the imagination of Africa

Real end of the world, the region of Eastern Senegal is certainly the richest in surprises and scenery of Senegal. It's a little urbanized region, Africa such as one can dream. This is the only hilly area of ​​the country with its stunning scenery, beautiful wildlife and ethnic traditions still well anchored.


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Why I Like Senegal

The Sine-Saloum, between land and sea

Ramsar site in 1984 for the importance of its wetlands, World Heritage in 2011 and the title of Biosphere Reserve by Unesco in 1980, 2005 also admitted in the Club of the Most Beautiful Bays of the World , the Saloum delta is one of the most beautiful natural areas of Senegal. It is a vast territory between land and sea, where hundreds of islands and islets covered with small savannas, mangroves or mangrove, is one of the richest ecosystems in Africa. We meet many mammals and many species of birds. Marine life is also abundant.


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Why I Love Senegal

Saint-Louis and its parks, a heritage region

In addition to a society whose lifestyles and conviviality are so unique, Saint-Louis is a treasure trove of infrastructures and buildings, witnesses to the glorious history of this former capital of French West Africa. Located on an island in the delta of the Senegal River, the city of Saint-Louis or the majestic "African Venice" is classified in the world heritage list by Unesco. Its natural parks, its charming beaches and its famous fishing district of Guet-Ndar also make the destination Saint-Louis a great attraction of Senegal.


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Why I Love Senegal

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Cap Marniane, a certain idea of ​​paradise in the islands of Saloum (WEO)

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Why I Love Senegal

Cap Marniane, a certain idea of ​​paradise in the islands of Saloum

PARTICIPANT MOTIVATION

- Search for natural and cultural authenticity
- Meet people
- Relaxation and rest in a natural setting
- To discover, to know and to acquire a positive experience
- Contributing to the preservation of the natural and cultural heritage

HIGHLIGHTS OF TRAVEL

- Biosphere Reserve (1981)
- Wetlands of International Importance (1984 Ramsar Site)
- The Delta of Saloum and its vestiges of more than two millennia of human occupation are inscribed on the list of World Heritage of Unesco (2011)
- Allowed in the Club of the Most Beautiful Bays of the World (2005)
- A beautiful landscape of savannah, mangroves, roniers and baobabs
- Close observation of birds and the fabulous mangrove ecosystem
- Calm, insulation and natural beauty of the site
- Between sea and land, an environment of great ecological wealth
- Location of accommodation in the middle of nature on the banks of the bolong
- Possibility of seaside activity (bathing supervised)
- Free ride in canoe kayak in the bolongs
- It benefits greatly from the sun and sea air
- Hiking without difficulty
- Traditional African Villages, Authentic Cultures
- The African bush
- Colorful and eventful market
- Discover traditional local architecture
- Welcoming and Welcoming Indigenous Peoples
- Ethnic diversity
- Meetings and exchanges with local populations
- Cultural event: Yippi dance
- Mysticism and local belief
- Historic, Religious and Sacred Sites
- Discovery of the traditional daily and socio-economic activities of the populations
- Discover local products: restoration, crafts
- dynamic and informative guides

PourquoiJaimeLeSenegal

Why I Love Senegal

Cap Marniane, a certain idea of ​​paradise in the islands of Saloum (WEO / DEVIS)

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Live between mangroves, villages, sacred places and fine sand (WEO)

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Why I Love Senegal

Live between mangroves, villages, sacred places and fine sand

PARTICIPANT MOTIVATION

- Search for natural and cultural authenticity
- Meet people
- Relaxation and rest in a natural setting
- To discover, to know and to acquire a positive experience
- Contributing to the preservation of the natural and cultural heritage

HIGHLIGHTS OF TRAVEL

- Biosphere Reserve (1981)
- Wetlands of International Importance (1984 Ramsar Site)
- The Delta of Saloum and its vestiges of more than two millennia of human occupation are inscribed on the list of World Heritage of Unesco (2011)
- Allowed in the Club of the Most Beautiful Bays of the World (2005)
- Sangomar Marine Protected Area (2014)
- A beautiful landscape of savannah, mangroves, palm trees, coconut palms and baobabs
- Close observation of birds and the fabulous mangrove ecosystem
- Calm, insulation and natural beauty of the site
- Between sea and land, an environment of great ecological wealth
- Location of accommodation in the middle of nature, in front of the sea
- Possibility of seaside activity (bathing supervised)
- Rowing canoe trip in the bolongs
- It benefits greatly from the sun and sea air
- Hiking without difficulty
- Traditional African Villages, Authentic Cultures
- The African bush
- Colorful and eventful market
- Discover traditional local architecture
- Welcoming and Welcoming Indigenous Peoples
- Ethnic diversity
- Meetings and exchanges with local populations
- Mysticism and local belief
- Historic, Religious and Sacred Sites
- Discovery of the traditional daily and socio-economic activities of the populations
- Discover local products: restoration, crafts
- dynamic and informative guides

PourquoiJaimeLeSenegal

Why I Love Senegal

Live between mangroves, villages, sacred places and fine sand (WEO / DEVIS)

Ask for a quote for this trip 3J / 2N in Weekend or another date at your convenience. Required information (*)
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